For my opening, a highly important factor to consider when making my opening is who is watching it and who its being catered to. In order to get a proper and thorough understanding I went ahead and researched to look into the specifics! While researching I'll be looking for what demographic favors my genre the most and what decisions filmmakers use to fit this audience.
Age Range
In films, knowing what your age range is, is crucial since it can fully change the presentation, themes and overall out coming of your film. For instance, movies suited to younger audiences may have conventions which use more childish sounds, colors that catch their eye, while movies for older audiences may showcase deeper, more adult themes that need age appropriate guidelines for parents to consider before watching. This is part of the "Motion Picture Association".
When it comes to romance movies, mental aspects of having feelings, desire and loving someone are considered, but what effects the MPA rating is usually physical aspects of romance that aren't targeted at children as these films explore themes which are more mature and suggestive. As my film opening is also a drama, other deep internal, external and societal issues can be covered that are also for teens, adolescents and up. Popular and recent romantic dramas all have similar MPA ratings, here are some:
- Regretting You (2025)- PG-13
- It Ends with US (2024)- PG-13
- Five Feet Apart (2019) -PG -13
- The Map That Leads to You (2024)- PG-13
- Past Lives (2023)- PG-13
Looking at these recent romantic drama ratings, you can tell that these themes are evident and are not fully appropriate for pre- teens/ children under the age of 13. That being said my target audience would post likely be ages that typically fall in the teen to middle adolescent, but older, adult audiences would also be considered.
Gender
When looking at the numbers, the romance genre is mainly targeted at women. More than 80 percent of the audience is women as themes in romance movies draw women more than men. These themes include deep emotional, and relatable topics and offer a sense of escapism to female audiences as from a young age many girls watch films like princess movies where the princess would find her prince. The romantic genre provides the same type of effect just more realistic and for mature audiences. It captures real life struggles, feelings of rejection, pursuit, passion and confusion. Despite the numbers, nowadays, people are changing their preferences up, overall shifting typical dynamics. Genres like romance and drama have been gaining attention from men recently.
As women are primarily are drawn to this genre, I will aim to include elements of these deep, relatable themes. I found that the female crowd resonates with stories and films that really capture the emotions and depth of characters. It allows there to be more empathy in the viewer and creates a strong connection. So in my film, I will aim to do such by capturing clips highlighting emotions through different shots and angles and dialogue. I will also do this by using some of my own experiences and even asking peers of both genres so that way I can broaden my audience.
Race and Ethnicity
When it comes to race there isn't a particular one which gravitates to romantic drama, but there are things filmmakers do when they want to represent, attract and bring in a certain race. In recent years, cultures of many backgrounds have been brought up to align, relate and bring cultures into light. Romantic dramas specifically can highlight societal expectations, ideologies and common dynamics and problems that individuals deal with when it comes to finding a partner. Hispanics, African-Americans, and Asians all are drawn to films which bring diverse perspectives to the table.
When it comes to my film opening, as I myself am South Asian, I think representing culture and unique experiences is very important as it makes cultures feel seen and may break former societal expectations. Media like films can build views around groups and people which can be positive but also unfortunately negative, so its best to learn about cultures and really get to know the history and people who are apart of it! In my film opening, I want to incorporate my culture and create characters which I can relate to. That being said, I want to direct my film opening to south asian woman who can relate.
Closing in
After considering factors which play into demographics, my target audience for my film opening would be for south asian women of ages 14 to 29, being the Generation Z generation as I believe they would find the most compatibility within my opening. To do this, I would include parts of my culture through props, clothing, dialogue and music as those components are the backbone to helping me show representation.
Sources
https://filmgrail.com/blog/cinema-audience-demographics-analysis-insights-and-data/
https://gruvi.tv/post/movie-audience-demographics/
https://archive.thetab.com/uk/2016/08/19/theres-scientific-reason-women-like-rom-coms-men-15460